Recognizing the need to invest in accelerating youth entrepreneurship
and strengthen the gig economy, Amway India, one of the country’s leading FMCG direct selling
companies, recently announced the launch of #AmYoung programme. Starting with the East and West
markets, the initiative is aligned with Amway’s 10-year global growth vision of promoting entrepreneurship
among youth by enhancing their leadership, business and social selling skills. Through this initiative,
Amway India will provide comprehensive learning and opportunities to millennials to grow their
businesses in the ever-evolving social media ecosystem, helping them power their passion and turn it into
successful business ventures.
Commenting on this initiative, Mr. Anshu Budhraja, CEO, Amway India, said, “India today is among the
world’s youngest countries. Consequently, over the last year, Amway has witnessed a significant surge of
interest in its business model from the under-35 years’ category. In fact, last year, 61.5% of the new
registrations were under the U35 category. Through their unwavering spirit and growth mind-set, they
have built vibrant communities, offline and online, based on shared passions. These digitally empowered
passionpreneurs are now expanding their reach beyond the conventional audience, irrespective of their
professional experience or how tech-savvy they are. Through our guided entrepreneurship model, Amway
has consistently fostered an environment of growth by offering opportunities to realize their full potential.”
“With initiatives like #AmYoung and the highly successful Nari Shakti, which was aimed at promoting
entrepreneurship among women, we are creating an ecosystem that makes it easy and frictionless for our
direct sellers to build their own business successfully and attain financial flexibility,” he added.
At the launch, Mr. Chandra Bhushan Chakraborty, Senior Vice President - East and West Region, Amway
India, said, “In this increasingly digital world, our direct sellers are our brand ambassadors. With project
#AmYoung, we are helping our U-35 direct sellers align their skills with the rising business trends. The
specially curated sessions with experienced mentors will also focus on the adoption of social commerce
to grow businesses and move towards digital growth prospects of direct selling. With project #AmYoung,
we are creating an accelerated pathway for our young entrepreneurs based on skills and passion,
structured training modules with Amway leadership teams, among others.”
Amway has been committed to helping its 5, 50,000 direct sellers scale their business through continuous
upskilling initiatives. Building on the success of the Nari Shakti programme, which was launched last year
aimed at bringing Amway’s women Direct Sellers to the forefront by enhancing their existing skills to run
their Amway businesses independently, #AmYoung is centered on enhancing skill sets of young direct
sellers, build their knowledge about business practices, product trainings, usage of the various business
tools and social commerce. The project also emphasizes on building business digitally with the rise of
social commerce. It highlights the accelerated adoption of the digital medium to sustain businesses to
move beyond the traditional ways of direct selling. The identified young direct sellers across the regions
will be mentored by senior direct sellers and the Amway leadership team, who will guide them on their
business journey.
Amway India has been consistently investing in promoting entrepreneurship among women and youth
through multiple online and offline training sessions and workshops. In fact, currently more than 60% of
Amway’s distributors are women. Aligned with its core philosophy, the company has been providing them
with the right platform to explore their true potential.
About Amway India
Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the
world's #1 1 [1] direct selling company with presence in over 100 countries & territories.
Globally, Amway is 60 years old, US$ 8.4 billion, manufacturer and direct seller of quality consumer goods. Amway’s
innovation and industry-leading R&D has seen more than 780 patents granted and another 220 patents pending.
Amway has nearly 500 scientists, engineers, and technical professionals who extend our innovation and science
capabilities through 11 locations to deliver global, regional, and local product research and development.
Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home
Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use
of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value.
These products are backed by a money back guarantee for 100% satisfaction of use 2 [2].
Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and
dietary supplements brand 3 [3]. Nutrilite has established itself as a leading brand in the vitamins and dietary
supplements category in India as well. Artistry is India’s No. 1 premium skincare brand 4 [4]. Amway India also offers
‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been
developed taking the needs of Indian consumers into consideration.
