120unitssoldinunder120seconds:RoyalEnfield'sAnniversary Edition650TwinMotorcyclessoldinrecor
● 120unitsforIndiasoldviaanOnlineSaleonDecember6,soldoutinunder120seconds
2021I patna / ranchi: Royal Enfield, the global leader in mid-size motorcycle segment (250-750cc)sold120unitsofitslimitededitionanniversaryeditionTwinsmotorcyclesinunder2minutes,today.A collector’s edition, launched in celebration of Royal Enfield’s rich and storied legacy, the 60 InterceptorINT650’sand60ContinentalGT650’sgarneredanoverwhelmingresponsefrommotorcyclingenthusiastsacrossthecountry.
A total of 120 anniversary edition motorcycles- 60 each of the Interceptor INT 650 and Continental GT650- were available for customers on a first-come-first-serve basis. The sale opened at 7:00 PM IST onDecember06th,andallthebikesweresoldwithintherecordtimeonwww.royalenfield.com/120thedition. The entire package included the anniversary edition motorcyclesalong with a special blacked out Royal Enfield Genuine Motorcycling Accessories kits as well as anextended warranty for the 4th and 5th year over and above the 3 year OEM warranty. The limitededition motorcycles will also be available for customers to buy in South-East Asia, Americas andEuropeanmarketssoon.
About the Royal Enfield 650 Twin Motorcycles
Launched in September 2018, the 650 Twins have been extremely well received by motorcycle enthusiasts in India and across the globe. The Interceptor 650 - a quintessential roadster, won several awards globally, including the prestigious Indian Motorcycle of the Year 2018 and has continued to dominate the upper end (500cc and above) of the mid-sized motorcycling segment in India. In the International markets as well, the Interceptor INT 650 has been extremely well received and has won several coveted honors including MCN’s (UK) Best Retro Motorcycle of the Year 2019 and 2020, becoming the only Indian brand to win the accolade twice in a row. It has also been the highest selling naked style motorcycle for calendar year 2020 in the UK (as per MCIA data from January 2020 - to December 2020) dominating the mid-sized segment for over a year and propelling Royal Enfield to become one of the fastest growing motorcycle brands in the country. The 650 Twins contribute significantly to Royal Enfield’s volumes in the Americas and the APAC region.
AboutRoyalEnfield
Theoldestmotorcyclebrandincontinuousproduction,RoyalEnfieldhascreatedbeautifullycraftedmotorcyclessince1901.Fromits British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded thegrowth ofIndia’smid-sizedtwo-wheelersegment.RoyalEnfieldsareengaging,uncomplicated,accessible,andfuntoride;a vehicleforexplorationandself-expression.It’sanapproachthebrandcallsPureMotorcycling. RoyalEnfield’spremiumline-upincludestheall-newClassic350,theMeteor350cruiser,Interceptor650andContinentalGT650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles. Riders and a passionate community arefostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annualgatheringofthousandsofRoyalEnfieldenthusiastsinGoa,andHimalayanOdyssey,ayearlypilgrimageoversomeofthetoughestterrainandhighestmountainpasses. A division of Eicher Motors Limited, Royal Enfield operates through 1033 large format dealerships and 1038 studio stores in allmajorcitiesandtownsinIndiaandexportstoover60countriesaroundtheglobe.Thecompany’stwostate-of-the-artproduction facilities are located at Oragadam and VallamVadagal, near Chennai. Royal Enfield recently invested in two world-class technicalcenters, in Bruntingthorpe, UK, and Chennai, India, and in 2020 opened its first assembly unit outside India, in Buenos Aires,Argentina. With more than 17% growth year-on-year for the last 5 years and sales in international markets up 96% in 2019-20,RoyalEnfieldistheleaderintheglobalmid-sizemotorcyclemarket.
