ASUS strengthens pan India retail strategy with the launch of an Exclusive Store in Ahmedabad

India, 8thFebruary 2022:As a step towards strengthening the brand’s retail footprint across the country, ASUS India, a Taiwanese tech giant today announced the launchof anexclusive brand store in India's first World Heritage City, Ahmedabad. Located at the heart of Maninagar, the new exclusive store isspread across 450 sq. ft. andwill feature the company’s entire gamut of consumer laptops, ROG laptops, and other accessories under one roof. The exclusive store was inaugurated on February3rd, a befitting testament to ASUS’s vision of its retail presence in India.

Talking about the expansion, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Gujaratbeing an important market for us, the inauguration of the new brand store in Ahmedabadwill playa pivotal step towards empowering consumers across different regions of the country with aunique experience of our latest innovation.With a strategic retail expansion approach, we will continue to create more interaction and new touchpointsfor our users.”

The new outlets take the mark of the brand’s total premium AES retail stores to 18in Gujarat,and 6th in Ahmedabad. The storesfeature innovative demo zones to offer a premium experience and service to theconsumers. They willcreate an interactive journey for the consumers by providing them withthe first-hand feel of some of the most advanced and brand’s latest gaming and lifestyle products, ranging acrossPCs, desktops, and a wide range of accessories.

Address of the retail store: Shop No 2,Utsav Complex, near HDFC Bank,Maninagar Cross Rd, Maninagar, Ahmedabad, Gujarat - 380008