Mumbai, 28 September, 2022: toothsi, India’s leading smile makeover brand, has signed on
Anushka and Virat as brand ambassadors to promote and encourage the adoption of new-age
teeth straightening clear aligners. The star power couple will work with the brand to build a
connect with users across all key markets.
In a country where teeth misalignment and smile issues are not taken too seriously, toothsi has
taken on itself to spotlight these issues. Anushka and Virat have always been strong advocates
of health and confidence which resonates with toothsi’s mission. The company offers a
modern, tech-backed solution in the form of clear aligners that are discreet and can be used at
one’s home to straighten teeth within six to eight months. In addition, customers can book a
scan, get updates, and monitor treatment progress through the brand’s app.
“The talented duo Virat and Anushka personify youth and confidence with which our target
audience can easily identify. Daring and fiercely talented Anushka and Virat, with their
gorgeous smiles and bold, spirited personality are the perfect fit for our brand. We believe
together, we can take the brand to the next level and create awareness about new-age teeth
straightening solutions,” said Dr Arpi Mehta Shah, Co-Founder and Chief Executive Officer
(CEO), toothsi.
Anushka Sharma, a leading Bollywood actor, said, “We teamed up with toothsi as it offers a
simple yet accessible solution for people who are looking to transform their smiles.”
International sports idol Virat Kohli added, “To me, trust and reliability are crucial for success
not only in the game of cricket but in all aspects of my life. toothsi too has proven to be a
dependable brand for people looking for smile makeovers and we are delighted to join the
brand and partner with them in their wonderful mission to enable affordable smile makeovers
for everyone.”
Along with the onboarding of Anushka and Virat as brand ambassadors, the company has also
announced the merging of toothsi and skinnsi brands to launch makeO, the first of its kind at-
home smile and skin makeover services in India. makeO will focus on providing technology and
science-backed dental and skin care solutions to its customers and cater to a burgeoning rise of
consumers with disposable incomes and awareness of self-care and physical aesthetics.
About makeO
makeO is a company that offers a variety of at-home clinical beauty solutions for teeth and skin.
Its current portfolio includes toothsi and skinnsi, two innovative aesthetic brands that are
among the first of many other such verticals that may be introduced in the future.
toothsi and skinnsi were founded by orthodontists-turned-entrepreneurs’ Dr Arpi Mehta Shah,
Dr Pravin Shetty, Dr Manjul Jain, and Dr Anirudh Kale. toothsi has designed more than 150,000
smile plans and offers customers an extensive range of aligner accessories as well as versatile
dental products including electric ultrasonic toothbrushes, teeth whitening UV kits. Whereas
skinnsi offers best-in-class skin makeover services at home, including laser hair removal, derma
facials, and anti-aging treatments. The skinnsi at-home laser hair removal technology is among
the best in the country.
