Global Alliance for Mass Entrepreneurship (GAME) launches its programme for enabling access to formal finance for women entrepreneurs in Madhya Pradesh To support over 10,000 women entrepreneurs with access to formal credit across 15

Madhya Pradesh, February 8, 2023: Global Alliance for Mass Entrepreneurship (GAME) has

launched its programme to build the capacity of women entrepreneurs (WEs) to access

finance and strengthen their enterprises. In October 2022, GAME formally signed an MOU

with NRLM to launch a Women Entrepreneur Empowerment Program in 3 States of

Maharashtra, Madhya Pradesh, and Rajasthan to support over 10,000 women

entrepreneurs with access to credit across 15 districts in the 3 states.

The programme will be initially supported by strengthening National Rural Livelihood

Mission (NRLM) and State Rural Livelihood Mission (SRLM) architecture through capacity

building and augmentation, training existing field cadres called Vitta Sakhis. The program

also entails supplementing the existing NRLM (National Rural Livelihood Mission) training

protocol and using it to train 3000 Vitta Sakhis, who will support potential entrepreneurs

from among women SHG members to take up viable business enterprises.

The trained Vittal Sakhis will review compliance and eligibility of NRLM and SRLM (State

Rural Livelihood Mission) identified women entrepreneurs. They will also mentor and help

develop business plans to formalize their enterprise, as well as secure financial linkages. This

program will also enlarge the narrative to establish a comprehensive onboarding process for

financial institutions such as Public Sector Banks and Regional Rural Banks to unlock formal

credit for the identified women entrepreneurs in rural areas. 

GAME has collaborated with Haqdarshak to roll out this programme in the 3 States. The

collaboration is for a year and aims to link 10,000 women entrepreneurs with format credit.

Madan Padaki, Co-founder, GAME said, “Our mission is to build a mass entrepreneurship

movement that focuses on women specifically through a series of focused interventions and

ecosystem support. Our MoU with NRLM in three states seeks to create a local ecosystem

that supports women, by addressing issues with access to financing and assisting in realizing

maximum growth potential. With this initiative, we intend to co-create a model that can be

used across the country, while also learning quickly with all of our partners”.

Nita Kejrewal, Joint Secretary (RL), DAY-NRLM said, “The ability of women entrepreneurs

(WEs) to obtain formal credit and strengthen their businesses must be improved in order to

inspire and drive more women on the path of entrepreneurship. Through our enterprise

finance initiative in partnership with GAME, we will assist 10,000 women entrepreneurs with

formal financing, show them how to apply for formal credit, avail of benefits of various

government programmes, and persuade them to adopt digital tools for expanding their

businesses. We hope to encourage more women to start their own businesses, support those

who are already doing so, and foster a larger ecosystem for women entrepreneurship to


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