New introductions comprehensively augment branded portfolio comprising Quinoa and Brown Rice, in the domestic market
2nd March 2021, New Delhi: India Gate Basmati Rice, India’s first integrated rice brand with a comprehensive product chain as well as world’s largest rice miller and basmati rice exporter, announced 2 new additions in the domestic market to its healthy foods branded portfolio namely, “Wholesome Health Special Chia Seeds” and “Active Heart Special Roasted Flax Seeds”. Both the products are available in the market across omni-channel and augment India Gate’s branded portfolio of healthy foods.
With deep understanding of emerging consumer tastes and health preferences, the brand has consistently played a role in establishing healthy eating trends through its brand line. Consumers are constantly looking out for healthy and nutritionally superior ingredients, which are good to taste as well as high on nutrition content. Observing this trend, India Gate answered this need by venturing into the ‘Health Food’ segment. Thereby, not just addressed an emerging lifestyle revolution but offering the best to consumers by launching “Chia Seeds” and “Roasted Flax Seeds” to augment the branded portfolio of products such as India Gate Basmati Brown Rice, India Gate Brown Rice, and Quinoa.
Speaking on the launch, Ayush Gupta, Business Head (Domestic Sales), India Gate Basmati Rice, said, “We have evolved as a multi-segment player with our entry into the health food segment and introduced a wide range of health food products such as India Gate Basmati Brown Rice, India Gate Brown Rice, Chia seeds, Flax seeds and Quinoa. With the customers broadly recognizing health, hygiene and safety aspects of branded products, more and more consumers are opting for branded rice and other products from established players. The new ‘Health’ product offerings from the house of India Gate not only resonates brand’s philosophy of ‘Ingraining a Healthy Future’ but also helps strengthen its diversified product portfolio and create sustainable business opportunities for the future. The various ‘Health’ product offerings by the brand are strategically positioned to cater to different consumer segments at different geographical locations and across different price points. We aim to continuously offer value and variety to our customers through superior and wide range product portfolio in India and across key export geographies.”
“Chia Seeds” is the ultimate super food with the goodness of protein, fiber, minerals, vitamins and essential fatty acids in a single offering; single-handedly, meeting nutritive requirements of all age-groups. Regular consumption has been known to bestow long-lasting benefits, on account of the combined impact of these nutrients. Given its easy supplementation “Chia Seeds” can readily be integrated into every diet and contribute towards a wholesome lifestyle.
“Roasted Flax Seeds” is a nutrient dense, super-seed, with a nutty flavor and delightful crunch. It presents a potent combination of wholesomeness and taste, which can be added to any meal. It is also an excellent source of omega 3 fatty acids and PUFA, that helps keep one’s cholesterol level in check. It is regarded by many, as a well-balanced super food, containing all the essential minerals, vitamins and fatty acids. “Roasted Flax Seeds” is yet another healthy offering from India Gate Basmati Rice aimed at promoting healthy living.
About India Gate Basmati Rice
India Gate Basmati Rice is the world’s largest rice miller and Basmati rice exporter. It is also India's first, integrated rice company with an extensive supply chain presence and a rich, 130-year history. With processing capacities of 195 MT/per hour, India Gate Basmati Rice is a renowned name in the branded Basmati industry. The Company’s portfolio also includes 14 brands in Rice and a variety of healthy food products like Quinoa, Chia Seeds, Flax Seeds, Brown Rice. The Company offers its rice under a varied range of brands namely India Gate, Nur Jahan and many more. The brand India Gate brand is appreciated worldwide for premium quality.
The Company engages in seed production, touch cultivation, paddy procurement, storage, processing, and packaging, basmati rice branding and marketing. The Company enjoys presence in the domestic as well as in the international markets, like Saudi Arabia, United Arab Emirates, Iraq, Kuwait and Qatar, amongst others. Within India the Company’s range of brands is well represented across all retail formats including traditional kirana stores, modern channels and e-commerce platforms.
