ASUS strengthens pan India retail strategy with the launch of an Exclusive Store in Nagpur

India, March 2022:As a step towards strengthening the brand’s retail footprint across the country, ASUS India, Taiwanese tech giant today announced the launchof anexclusive brand store in India’s orangecity, Nagpur. Located at theResidency Road, Sadarthe new exclusive store isspread across 280 sq. ft. andwill feature the company’s entire gamut of laptops, desktops, monitors, and other accessories under one roof. 

Talking about the expansion, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Maharashtra being an important market for us, the inauguration of the new brand stores in Nagpurwill playa pivotal step towards empowering consumers across different regions of the country with aunique experience of our latest innovation.With a strategic retail expansion approach, we will continue to create more interaction and new touchpointsfor our users.”

The new outlets take the mark of the brand’s total retail stores to 22in Maharashtra, out of which 2 premium AES are present in Nagpur. The storesfeature innovative demo zones to offer a premium experience and service to theconsumers. They willcreate an interactive journey for the consumers by providing them with first-hand feel of some of the most advanced and brand’s latest gaming and lifestyle products, ranging acrossPCs, desktops, and a wide range of accessories.

Address of the retail store: Shop No 11,NMC Hospital Complex, OppositeCanara Bank, Residency Road, Sadar, Nagpur-440001